Digital Marketing – MKT 202
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MKT 202 – Digital Marketing
3 credits
An introductory course in online and social media marketing. Students apply popular web-based data analysis and promotion, and online marketing strategies for customer acquisition and retention. Includes business models used for internet marketing and techniques for online market research and social media marketing strategies based on the marketing mix. ~ pre-req MKT 101
What will you learn and apply as an ITECH Digital Marketing specialist
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Discuss how to collaborate with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
A Digital Media Specialist
We are looking for a tech-savvy digital media specialist to create media material for various media platforms such as the web, social media, and blogs. The digital media specialist’s responsibilities also include the planning of marketing campaigns for digital platforms.
To be successful as a digital media specialist, you should stay up to date with the latest digital communication software and ensure the company is visually portrayed to a high standard on platforms such as Facebook and Instagram. Ultimately, a top-notch media specialist should be creative and be able to analyze the impact of campaigns on the company’s bottom line.
~ Betterteam
Digital Media Specialist Responsibilities:
- Working closely with senior management to develop a strategy for integrated media campaigns.
- Assisting digital and social media, public relations, and creative teams to select the appropriate media for their projects across different media platforms.
- Scheduling placement of content on digital media platforms.
- Improving the brand’s awareness using digital media channels such as Youtube, Instagram, and Facebook.
- Creating content for digital media platforms according to platform guidelines.
- Writing content for search engine optimization.
- Ensuring brand consistency across all digital media channels.
- Keeping the online media library up-to-date.
- Monitoring impact and return on investment of digital marketing campaigns.
- Remaining up-to-date with the latest digital media trends and design technology available.
Digital Media Specialist Requirements:
- Associate or Bachelor’s degree in digital media, marketing, or a related field.
- A minimum of 2 year’s experience in digital marketing.
- Solid knowledge of design and editing programs such as InDesign, Photoshop, Illustrator, Premiere and XD.
- Knowledge of web design and content management systems.
- Advanced experience with web analytic tools such as Google Ads and Google Campaign Manager.
- Familiarity with paid social media platforms including Facebook, Instagram, Youtube and more.
- Knowledge of the latest media trends.
- Basic budgeting skills to reconcile paid digital media placements with the available budget.
BUILD AN E-PORTFOLIO
ITECH’s Digital Marketing AAS program will be 2 years of learning and exploring career options in the digital media industries. You will learn how to design multiple digital marketing campaigns. Internships are encouraged each summer semester. ITECH courses cover the following creative and marketing skills needed for an internship opportunity that will lead to a career profession.